I've spent the last ten years working across agency, in-house and freelance, leading creative teams, building brand systems, making things that actually get noticed.
Right now I'm at Ofqual, where I took a Senior Content Designer title and expanded it into something closer to a Creative Director role: brand refresh, podcast launch, video strategy, team building, the lot. That's kind of how I work. I find the gap between what exists and what's possible, and I close it.
I don't want to choose between being a designer, a strategist or a leader. My job is to understand the problem, shape the idea, build the system behind it, and then get stuck in. Everything I make has to earn its place. Every colour, every word, every interaction. Nothing is there just to look good. It's there to make people care.
The work below spans brand, digital, content and campaign. It should give you a sense of how I think, not just what I've made.
