Launching Hanley Solutions UK through video-led brand storytelling
A video-led launch campaign designed to introduce Hanley Solutions’ UK expansion through more human, immersive and operationally focused storytelling.
Overview
Hanley Solutions is a technical engineering and industrial solutions company expanding from Ireland into the UK market.
I led the production of a launch-focused video campaign designed to introduce the new UK business, strengthen brand credibility and support future sales activity through more human and engaging content.
The challenge
Hanley Solutions operated within a highly technical and specialist industry where much of the company’s expertise and personality was difficult to communicate through traditional marketing materials alone.
The challenge was to create content that felt professional and trustworthy while also helping communicate the scale of the business, the knowledge of the team and the operational capabilities behind the new UK launch.
My role
- Creative Direction
- Video Production
- Team Leadership
- Drone Operation
- Interview Direction
- On-Site Filming
- Content Planning
- Stakeholder Collaboration
I led a four-person production team across both the UK and Ireland locations, working alongside a producer, photographer and additional videographer.
Approach
The project focused on creating a more human and accessible view into the business by combining interview-led storytelling with operational footage from both warehouse and office environments.
We captured:
- team interviews
- warehouse operations
- product and process footage
- office environments
- headshots and product photography
- aerial drone footage
A major focus was showcasing both the scale of the operation and the technical expertise behind the business, while reinforcing the company’s UK market presence.
Alongside leading the production, I remained heavily involved in the hands-on filming process throughout the project. As a qualified drone pilot, I personally captured aerial and internal drone footage across both sites, including flying within active warehouse environments and around moving machinery to help create a more immersive and dynamic view into the business operations.
The final content was used to support the launch of Hanley Solutions UK across digital marketing, sales and wider brand communications.
The project helped establish a more modern and professional external presence while giving the business a stronger platform for communicating its expertise, operational capabilities and long-term ambitions within the UK market.